Madrigal

In the early days, the days of “don’t be evil”, Google’s PageRank algorithm was miles ahead of their competitors’ methods. Combined with a clean interface and unobtrusive text-only ads, clearly separated from search results, the site was a real pleasure to use.

Nope, it’s also a consequence of often choosing the greater evil.

And for favouring short term over long term planning.

And zero-sum thinking.

And us vs them mentality.

And a lack of critical thinking in general.